A successful insurance agency website facilitates customer communication and helps you win more of the qualified insurance leads you want. However, this means little if insurance customers can't find your website in the first place. To rank on page #1 of Google, you need a super responsive website, value-adding, high-quality and keyword-optimized content, and quality backlinks from authority sites in your niche, all of which are major components of a perfect insurance SEO strategy.
At Stratosphere, we are handling digital marketing of 100+ small and medium-sized insurance agency websites that puts us in a position where we can easily tell what kind of insurance SEO strategy will work for which type of insurance client. Whether you are a small-sized, single location-serving agent or agency, or a comparatively bigger firm that's targeting multiple locations to generate insurance leads, our SEO marketing agency along with its tactical SEO team, can help with all your search marketing needs.
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We boast an extensive portfolio of satisfied insurance clients. With our unrivaled mastery of SEO strategies and Google best practices, we'll help you achieve maximum web visibility for your insurance agency's website.
You can count on us when looking to drive maximum web traffic from your city or town. Better still, compete more effectively nationwide with our national insurance SEO services.
When it comes to SEO for insurance agents, needs vary from client to client and from time to time. We'll customize your SEO package based on your unique requirements, be that web design, SEO content, or branding.
Our data-driven approach enables us to track the quality and quantity of campaign outcomes. This way, we can easily identify and exploit opportunities for profitable SEO traffic.
We provide customized SEO packages for home, auto, health, life, property, and other insurance business types that fit your unique needs. For insurance agents who have just started and have very little to no online presence, we recommend our complete insurance SEO package that includes the following services:
Insurance Agency Websites | Insurance Content Marketing | Insurance Social Media Marketing | Insurance PPC Marketing |
Online Reputation Management | Insurance Email Marketing | Insurance Video Marketing
Insurance website SEO can generate high-quality leads from local and national Google, Yahoo, or Bing searches. Most of the prospects acquired this way have a high chance of converting because they usually comprise search engine users interested in insurance products. Read below to learn more about how Search Engine Optimization works to drive consistent organic leads to your insurance website:
A study conducted by First Page Sage on SEO spend and its return for commercial insurance websites has shown encouraging results. The SEO ROI for commercial insurance websites showed a three-year average of 758%, which is impressive. The break-even point where the net revenue from an SEO campaign exceeded the ad spend on that campaign was 9 months, which means you can get an impressive return on your SEO spend within a year.
SEO for insurance companies is the process of optimizing an agency's or broker's website for a higher ranking on search results for specific keywords that prospective insurance consumers use for finding their perfect insurance product and provider.
According to Google's Clickstream research, about 70% of insurance consumers who purchased their policies online performed at least one related online search during the observation period. This data itself shows the importance of search engine optimization for insurance agents, agencies, and brokers.
Paid insurance leads are getting costlier with the increasing competition. As such, insurance agents need a way to utilize what they spend on a better and more permanent option, that offers them a regular flow of new leads without having to spend anything extra on a per lead basis. That option is insurance SEO.
Learning and mastering a working SEO strategy for your agency may demand more time than what is available for you. Also, the cost of maintaining a full-fledged in-house SEO team is usually too high for independent insurance agents or brokers. Generally, it's best to engage an experienced SEO firm to optimize your digital marketing budget and results.
To decide whether you need to enlist an insurance SEO agency for the task, ask yourself these questions:
If the answers to these questions are a NO, then you absolutely need an expert hand for your insurance website's SEO needs. At Stratosphere, our insurance SEO team will take care of all your SEO tasks, so that you can focus on all the other things that need to be prioritized.
Local SEO for insurance agents is crucial for putting your website in front of your local audience. It allows you to engage with your local community, attract local clients, thus setting up your business for success.
Services provided under local SEO for insurance agents aren't much different from those for national SEO, except that you are targeting a more localized audience for the former. Some of the specific local SEO services that we provide for insurance agents and agencies are:
SEO for insurance agents should be an ongoing effort that helps acquire and retain clients. It helps with customer retention in ways such as:
It usually takes at least 3 to 6 months for a website to start showing some definitive results. SEO is a consistent process, and search engines consider several factors, including consistency, quality of content, web presence, online reputation, existing competitiveness, and various other things to determine your ranking and speed of performance.
Connect with us to discuss the process, costs, timing, and everything else for our insurance SEO services!
