Your website plays an important role in establishing your online presence and making it SEO-friendly is crucial for improved rankings and visibility on SERPs. Our instant analytics tool will extract all the information about your website to provide a comprehensive analysis report on your website performance with respect to various factors. You can use this report to understand where your practice ranks in Google SERP results and how to improve it.
Your website will not receive organic traffic and consequently rank much lower in Google SERP results if your web pages are not well-optimized for search engines. The content on every webpage of your website should be optimized to rank for relevant keywords. Consistency of keywords and content across various HTML tags such as title, meta description, and header tag is important to attract visitors to your site. Using an analytics tool such as Google Analytics further helps your cause.
The ultimate goal of SEO is to improve your website rankings for keywords relevant to your services in order to attract traffic to your site. Finding the right keywords, combining short and long-tail keywords, and placing them correctly are all important factors that can increase your website ranking. You should monitor your website ranking based on different keywords every month to improve the overall traffic.
Backlinks are a crucial indicator for search engines to determine a website's authority, relevancy, and ranking potential. It’s important to have good backlinking activity, whether it’s internal or external, throughout your website. Links to government sites and top domains on Alexa rankings can help your website gain more traction and trust. Similarly, having your website linked to content on other trusted websites can improve the ranking of your website.
The usability of your website is crucial for maximizing your potential audience and reducing user bounce rates across multiple devices. Your website should be easily accessible and navigable across devices with an appropriate theme, font, and menu design. Also, your website refresh rate and page speed are important for user experience. Users will leave your site if it’s not optimized or takes too much time to load on their devices. Research also shows that website conversion rates drop by an average of 4.42% with each additional second it takes to load.
Your website’s overall performance depends on various factors that need to be checked. From website compression rate and number of resources to Google AMP enabled pages, everything affects your website performance. You must also check whether images are optimized and aligned and whether HTML source codes are well written. There shouldn’t be any Javascript error either for smooth running of your website.
Social media is essential for brand exposure, community connection, and as a marketing medium for bringing traffic to your website. Having links to popular social media sites such as Facebook, Twitter, Instagram, YouTube, and LinkedIn on your website helps increase your online visibility and build trust for your business. It also brings more traffic to your website.
Your website’s technological aspects, such as IP address, DNS Servers, Web servers, Charset, HTML coding, JAVA Script, etc., play an important role in making your website secure and trustworthy. It’s recommended that you follow the HTTPS protocol and regularly analyze pixels, widgets, software used, and website tracking tools.