When it comes to designing your insurance website, there's more to consider than appealing visual elements. While creating an aesthetically pleasing site is the first step to attracting visitors, you must offer something of value to get them to stay. But which features add the most value to your insurance website? Here's what you need to know.
Responsive Design
A responsive website is one that offers visitors a good interactive experience across a variety of devices. For your site to be responsive, it needs to perform just as well on a smartphone or tablet as it does on a desktop computer. By offering your visitors fast load times, seamless scrolling, and universal accessibility, you can ensure that they are having a positive time exploring your site.
Access to Important Documents
Your website isn't just a tool for attracting new clients; your site must also serve your existing clients. Returning clients benefit when your website offers them easy access to important documents such as claim forms or other informational resources. Another way to cater to your existing clients is by offering them access to private client portals where they can review their policy, contact an agent, file a claim, and so on.
Industry News and Insights
Many visitors come to your page because they want to learn more about the insurance industry in general. A great way to address this need is by adding a blog to your company's site. Use your blog posts to share information on different insurance types, tips on securing and managing insurance policies, and updated news that affects the insurance industry. By establishing your site as a trusted resource, you can keep visitors coming back to your site and eventually convert them into long-term clients.
These are some of the insurance website features that provide the most value. Do you need help creating the perfect site for your insurance company? If so, then turn to the experts at GTK Analytics. Our digital marketing and website development teams are ready to bring your online vision to life.
