If you work in the insurance industry, then you know that competition is fierce. With dozens of other local insurance companies popping up with every web search, what can you do to make your agency stand out? Well, having a smart insurance agency marketing strategy that utilizes PPC is one way you beat your competition. But what is PPC and how can it help your agency grow? Here’s what you need to know about using PPC as part of your agency’s digital marketing plan.
What is PPC?
PPC stands for “pay-per-click” and it refers to a method of generating web traffic through the use of online ads. The ads that you create are based on a relevant keyword. When someone searches said keyword, then the search engine will feature your ads as one of the top results, making users them more likely to visit your site. The process of securing relevant keywords is complicated. In simplified terms, PPC is essentially a keyword auction; businesses bid on various keywords and the search engine will reward the highest bidder with the top spot on the results page.
Why PPC is Worth It for Your Agency?
It’s important to understand that when people use a search engine, they very rarely venture past the first results page. If your agency isn’t popping up as one of the top search results, then you might as well not even exist. By leveraging the power of PPC ads, you can generate traffic to your website and ensure that your agency is actually visible. Additionally, because PPC ads are based on an industry-specific keyword, you can be sure that your ads are reaching the audience you are targeting. While integrating PPC into your agency’s online marketing strategy will require monetary investment, the returns far outweigh the initial investment. Google estimates that advertisers see a $2 return for every $1 they spend on keywords. What’s even better is that this projected 100% return on investment is a conservative estimate, meaning that there’s a good chance that your returns will be even higher.
These are some of the reasons why your agency should incorporate PPC into its insurance agency marketing strategy. Interested in making this change, but just not sure where you should start? Then turn to the digital marketing experts at GTK Analytics. Our dedicated team has the experience and resources to create a successful marketing strategy for your agency. Contact us for more information today.
