Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence. One way that insurance agencies can boost their online results is by leveraging the power of social media. Whether it be posting on Instagram, Facebook, or Twitter, using social media platforms should be an important component of your insurance agency marketing strategy. Interested in establishing a social media presence, but not sure where to start? Then try out these social media tips for insurance agents.
As you begin your social media journey, it’s important that you stay patient. While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat. Just make sure that you stick with it, being careful to post interesting and original content at a regular interval. The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.
Social media is all about distributing information in a quick, easily digestible format. This is why it’s important to make sure that your posts have some sort of value to your audience. Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand. By distributing useful content, you can establish your agency as a trustworthy source of information.
Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency. Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories. By giving your agency a more genuine tone, you can make it easer for customers to relate to you. This in turn will improve your agency’s reputation and recognition.
These are some of the social media suggestions that insurance agents should try. Does this seem like a lot of work? Then turn to the experts at GTK Analytics for assistance. Our team has the resources and know-how to help you with all your insurance agency marketing needs. Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.
