Investing in an insurance website and having an online presence is an essential part of doing business these days, as many people search for businesses online before they purchase coverage. This means that having a business website is no longer enough – your agency needs to have a well-designed, fully-functioning site that engages potential new clients or customers.
Think about the goal of your website – what do you want it to do for you? It could be supporting customer service goals, making it easy for customers to get policy information, or to garner leads for your agency. Whatever that goal is, it will dictate how an agency should build their website and what features, calls-to-actions, and pages they should include.
When people visit your agency website, it needs to be as accessible as possible for them to find what they’re looking for. If people can’t navigate your website within about 8 seconds, they will leave your site and likely never return. Keep the design of your website simple and clean. If the navigation for your website is confusing and inefficient, it may be time to invest in redesigning your site’s navigation.
Content is extremely valuable because that is where people get answers. That’s how people stay on your website longer and how they can see you are a valuable resource. All content on the website should be easy to read, optimized for your target audience, and well-written. Also, include a blog with regular and relevant postings to keep your clients and visitors up-to-date and informed.
When you are ready to realize the greatest return on your investment for your agency’s website, it’s time to contact Stratosphere. Our skilled industry professionals are up-to-date with the latest advances in internet marketing and SEO best practices, and we offer a full range of services to get your website and marketing to where it needs to be. Contact us today for more information.
