There’s no doubt that the insurance industry is a saturated one. From nationwide agencies to mom-and-pop family agencies, there are plenty who want to provide valuable insurance to customers. However, it’s not simply enough to think that your insurance agency does stand out from the rest – you need to show potential clients and current customers why your agency makes a difference to them. Digital marketing isn’t just a random collection of ideas; it’s a comprehensive strategy that incorporates the tried-and-tested methods that work.
Marketing Strategies Insurance Agencies Need to Consider
1. Emphasize what makes your agency stand out from the rest
Really consider what makes your agency unique. Perhaps you have second-to-none customer service or access to a range of carriers. Perhaps it’s the people that make your agency so special. Whatever it is, be sure to highlight these features from the outset, whether that’s in emails or through your website.
2. Optimize your website for search engines
To get more views and increase your chance of increasing your book of business, you need to consider search engines. Even if you have no idea how they work and what you need to do to get onto that first page of Google, it’s essential you don’t ignore search engine optimization (SEO). Hiring the right team can help you get those all-important rankings that get your business seen.
3. Incorporate mobile marketing into your strategy
More and more customers are shopping online. That means not only does your website have to be mobile-friendly, but you must consider mobile marketing as part of your essential strategy. If you’re missing this one out, you could be losing out on a whole range of people.
4. Utilize paid advertising to increase online sales
Paid ads can help drive sales to your business – but are you making the most of them? Smart campaigns can lure in the right customers that turn into repeat clients, making the paid ad well worth it.
5. Keep your business information updated online
If your business address, contact details or store hours are not online or are incorrect, how will anyone be able to talk to you? Ensure these details are updated regularly. In this time of COVID-19, making sure you alert customers to when and where you are open is essential.
6. Increase your social media presence
Social media is a powerful tool to connect with your audience and drive sales. Respond to comments. Post updates about your team. Learn more about your audience. Social media has the power to drive your business forward – if you use it correctly.
7. Stay connected with your clients and build a strong relationship
Your clients rely on you just as much as you rely on them. Building a solid relationship with them helps them to turn into repeat customers and get referrals through their friends and family. You also get to learn more about your clients’ needs and how to better address them so your business remains at the top.
These are some ways you can create a successful marketing strategy for your insurance agency. Are you looking for assistance with your insurance agency marketing needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs.
