There’s no doubt that the insurance industry is a saturated one. From nationwide agencies to small, family-owned agencies, there are many that want to provide valuable insurance to their customers. However, it’s not simply enough to think that your insurance agency does stand out from the rest – you need to show potential clients and current customers why your agency makes a difference to them. Digital marketing isn’t just a random collection of ideas; it’s a comprehensive strategy that incorporates the tried-and-tested methods that work.
Consider what makes your agency unique. Perhaps you have second-to-none customer service or access to a range of carriers. Maybe it’s the people who make your agency so special. Whatever it is, be sure to highlight these features from the outset, whether that’s in emails or through your website.
To get more views and increase your chance of increasing your book of business, you need to consider search engines. Even if you have no idea how they work and what you need to do to get onto that first page of Google, it’s essential you don’t ignore search engine optimization (SEO). Hiring the right team can help you achieve those all-important rankings that increase your business's visibility.
Increasingly, customers are shopping online. That means not only does your website have to be mobile-friendly, but you must consider mobile marketing as part of your essential strategy. If you’re missing this one out, you could be losing out on a whole range of people.
Paid ads can help drive sales to your business, but are you maximizing their potential? Brilliant campaigns can attract the right customers, who become repeat clients, making the paid ad well worth it.
If your business address, contact details, or store hours are not available online or are incorrect, how will anyone be able to reach you? Ensure these details are updated regularly. During the COVID-19 pandemic, it is essential to keep customers informed about your hours and locations.
Social media is a powerful tool for connecting with your audience and driving sales. Respond to comments. Post updates about your team. Learn more about your audience. Social media has the power to drive your business forward – if you use it correctly.
Your clients rely on you just as much as you rely on them. Building a solid relationship with them helps them become repeat customers and receive referrals from their friends and family. You also gain insight into your clients’ needs and how to address them more effectively, ensuring your business remains at the forefront.
These are some ways you can create a successful marketing strategy for your insurance agency. Are you seeking help with your insurance agency's marketing needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs.
