Email marketing is still one of the best ways to promote a business online. When used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand awareness, increase customer loyalty, and conduct useful research. Email marketing can be especially beneficial to insurance agencies who need to keep their customers informed of updates and aware of insurance coverages.
Using Email Marketing to Grow Your Insurance Agency
Email marketing helps you grow your network and build your contact list by allowing you to capture an email address through a website opt-in box. By entering their name and email address, visitors to your site give you permission to market to them by email. It’s a good idea to promote your email newsletter on social media, your website when speaking, and even in your email signature.
Relevant and useful information is important when creating an email newsletter. You want to inform your current clients of updates to policies, but not overwhelm them with information that they click away from the email. Providing the right content that keeps them informed is a great way for them to view you as experts that encourage them to buy from you again.
Drive your email newsletter subscribers back to your website by highlighting recent blog posts in each issue. Repurpose your content or articles on your blog to attract new visitors through social media. Share your articles on sites to gain exposure. Email marketing allows you to cast a wider net to reach more people.
Need help in becoming an expert in insurance email marketing? Contact the professionals at Stratosphere to get started. Our knowledgeable professionals keep the finger on the pulse of the marketing industry and how best to implement the latest strategies.
