Through the power of online access, a prospect has a number of ways to get to know each business before deciding to work with them. Even a simple Google search can bring up a number of different resources for prospects to use to learn more about you and your agency. Potential customers get to know you by investigating your website, reading your blog, subscribing to your newsletter, and reviewing your reviews and social media presence. But are you making the most of these valuable ways to showcase your agency and acquire more customers?
How Prospects Learn About a Business
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Online Search
Googling a business will bring up websites, social media profiles, reviews, and more. If you aren’t sure what your potential clients are seeing, simply search for your business in a search engine. How does your overall agency stand out from the crowd? Are you easily found or does it take some searching to find the right website? Ensure that it is easy for clients to find you online.
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Health Insurance Provider Listings
When offering insurance, you want to be sure that it’s clear you provide a number of different policies. If you do offer health insurance but it’s nowhere on your website and you’re not listed as a health insurance provider, then clients likely won’t come to you and ask for a health insurance policy. Spell out the coverages you do offer, and ensure that you are on as many provider listings as possible to get your brand name and agency out there.
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Recommendations From Friends and Family
Recommendations from friends and family are almost a sure way to receive new and repeat business. If a current client recommends you to a friend or family member, be sure to thank the client and even offer a discount of gift in return. They direct business to your agency – and want to be encouraged to keep doing so.
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Referrals
Referrals from satisfied customers continue to be a significant source of business for insurance agencies. They are great because they’re more likely to close since there is already a level of trust between the agency and the referred prospect. In particular, email marketing is integral in gaining referrals as it allows agencies to find other ways to promote their business and get in front of people who are looking online for their insurance needs.
These are some of the things that you can do to make your insurance marketing and reputation management more effective. Not sure how to get started? Then turn to the experts at Stratosphere. From website design and development to original content creation, our experts are ready to meet your every digital marketing need. Contact us to get started today.
