Learn how you can create a standout website for your insurance agency.
Online marketing is all about differentiating your brand from everyone else. Unfortunately, when it comes to insurance agency marketing, you have a lot of competitors to worry about. With over 38,000 independent insurance agencies throughout the U.S., it can be difficult to stand out in a meaningful way. However, difficult does not mean impossible, and there are some steps that you can take to create a memorable website for your insurance agency. Here are some of the suggestions that you should try.
Highlight the Value You Provide to Your Clients
First, your website should offer a concise yet comprehensive overview of what your agency stands for. This means that visitors should have a clear understanding of what makes your agency unique and why they should use your services. For instance, if you specialize in a niche market, such as providing insurance for specific industries, then make sure you emphasize this special service. You can also highlight things like your unique underwriting features and client success stories to further illustrate the value that your agency can offer its clients.
Connect on Multiple Fronts
Once a visitor visits your site, they should have no trouble establishing contact with you. For starters, you should make sure that your website is optimized for all devices to ensure that your site is easy to find and navigate from laptops, smart phones, tablets, and so on. From there, your website should list various modes of establishing contact. In addition to the standard address, phone number, and email address, your site should also link to your agency's social media accounts and customer review pages, and offer visitors the opportunity to join your agency's email newsletter campaign. When you make it easy for visitors to get in touch, you will increase your online conversion rates.
Consistently Update Your Site with Fresh Content
Nothing turns a visitor off faster than a static, outdated site. The digital world is forever changing, and your website must continue to evolve if it wants to remain relevant. A great way to keep your site fresh is by posting new content in the form of blog posts, infographics, and webinars. Not only will consistent updates keep customers coming back for more information, but it will also help your website perform better on search engine result pages. This, in turn, will generate more visitors and brand recognition for your site.
These are some of the insurance agency marketing tips that you should try to create an agency website that stands above the rest. Do you need help creating a digital marketing plan that will help your agency succeed? If so, then turn to the experts at GTK Analytics. From custom web design to proven SEO strategies to original content creation, we are the solution to all of your insurance agency marketing needs. Contact us to set your business up for success today.
