Is your insurance marketing top-heavy? These days, it’s all too easy to focus your efforts on attracting new customers and leave customer retention on the backburner. If this sounds like your insurance agency, you may be losing out on revenue. Smart business owners know that they need to keep their current clients just as much as attract new ones. Take a look at these proven ways to retain your clients through insurance agency marketing.
With more and more people shopping online, it’s vital that your insurance agency’s online presence is bold, visible, and effective. This means operating relevant social media profiles, having a beautiful and seamless website, and being easily contactable through the internet. You may have been able to scrape by with an old website or irregular postings on social networks, but not any longer. Current and prospective clients need to know how and where to reach you.
Client experience is everything. From navigating the website with ease to having the data to understand where clients are dropping off the buying process, leverage technology to make choosing and contacting your insurance agency easy.
You may provide top-tier services and customer communications, but if your online reputation is littered with poor reviews and 1-star ratings, you’re going to seem risky to customers. Take charge of your online reputation and improve your brand by responding to poor reviews, asking current clients for a review, and continually monitoring your ratings.
When it comes to nurturing customer relationships, timing is everything. With the use of the latest software, automated messages can be sent to specific customers depending, whether it’s to welcome them, confirm policy numbers, or let them know you’ve received their request and you will contact them soon. You can automate just about any message, so be sure you’re incorporating this along the buyer’s journey.
These are just some tips on how to retain your clients. Are you looking for assistance with your insurance agency marketing needs? If so, then contact the experts at Stratosphere. We are ready to address all your digital marketing needs throughout this troubling time.
