Insurance is something that everyone needs. Unfortunately, in today’s market, the insurance industry is incredibly crowded. As an insurer, you need to stand out from the crowd. Since every agency boasts of having the most knowledge and unbeatable customer service, you need to think outside of the box.
Making a good first impression counts. We’re not talking about meeting a client for the first time; we’re talking about the impression that potential customers see when they first visit your insurance website. In the insurance world, it’s essential to have a stand-out website. Why? Because the internet has changed what we decide to purchase. If your website is pixelated, outdated, and slow to load, you can bet that customer will leave your side and visit and competitor’s site instead. Take a look at these three top web design practices that all insurance agencies should consider.
Today, we can do just about everything on our smartphone. If over half of your potential clients are using their smartphone to research your services, is your website up to par? Providing the best experience possible on a mobile device is essential in order to show your services and brand. More importantly, Google prefers responsive sites, meaning that making your site mobile-friendly can ensure you have better visibility on search engines.
Insurance itself can already be confusing enough, don’t make your clients have to work hard to navigate your site, too. In this day and age of instant gratification, users won’t stay on a site if they can’t find what they’re looking for within a few clicks. Make sure that your services are clearly listed and easy to spot and access.
You don’t want to overload your audience with too much text or too many different images. Let your users scroll and let your page elements breathe. Think about aesthetics – beautiful, large images can help to resonate a feeling or situation with your potential clients. Combine large images with an effective tagline and call-to-action to make prominent content stand out.
These web design practices can help to capture your audience. Do you need help creating the perfect site for your insurance company? If so, then turn to the experts at GTK Analytics. Our digital marketing and website development teams are ready to bring your online vision to life.
