Blurry stock photos on your website? Think again if you want to boost sales.
Humans are visual creatures hence what others see has an undeniable impact on our success. Images transcend language and words, allowing guests to have a better understanding of your business – instantly. Gone are the days where websites are text-heavy with the occasional stock photograph in the corner. These days, sites are all about being minimal, clean, and fitted with stunning and relevant photos, so you want to make sure your website is designed professionally.
First Impressions Count
First impressions are formed within seconds. As most of the information we ingest and interpret is visual, quality design can make your site and your brand stick in the guest’s mine as professional and credible. Our brains will focus on imagery before reading the wording on a website. Users want instant gratification, so if they click on a site with too much text and irrelevant, blurry photos, they may leave the site. After all, a poorly designed website doesn’t scream professionality.
Make Your Business Benefit from Biology
Studies tell us that 90 percent of information transmitted to the brain is visual, and visuals are processed around 60,000 times faster in the brain than text. You can use this to your advantage when building your website. A professional, modern looking site immediately builds trust and guides visitors to take action. The website design can either help or hinder a guest since it affects how quickly visitors can find what they’re looking for. If navigating a website is challenging or frustrating, the visitor may leave and try another site. This result in a lost opportunity, whereas a good design will be easy to understand and navigate, getting that customer one step closer to a sale.
How to Use Photos to Your Advantage
Firstly, you want to choose suitable, high-quality photos that help your business look attractive to clients. These days, users surf the web on devices with incredibly high-resolution displays in far greater clarity. The use of retina-ready imagery has now become part of the web development process. Of course, high-quality images will result in larger file sizes which slow down the response speed of the website. If the site takes too long to load, users will leave the site. The trick is finding the sweet spot of good images with a fast response time.
If you want your website to make a great first impression, remember to pay attention to the images. Make sure your business conjures stunning photos along with compelling content. Recognizing the importance of visual communication for your site is key to your success.
The expert team at GTK Analytics, formerly Stratosphere Marketing Solutions, can help to transform your website’s design and function. For all of your digital marketing needs, contact us today!