Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.
It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.
People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.
Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.
The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.
But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!
Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.
Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!
If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.