vThe Benefits of Googling Yourself

The Benefits of Googling Yourself

Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.

It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.

People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.

Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.

The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.

But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!

Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.

Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!

If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.

Social Media Management

Do’s and Don’ts of Social Media Management

Ever wondered what habits to do and to avoid for social media management? We’re here to help.

Does your business regularly engage in social media? Are you tweeting, liking, and Googling your way to company success? If so, you may already know the best social media practices to follow. In the digital world of business brand building, there are some standard do’s and don’ts of social media management.

Facebook

This is, without a doubt, the most difficult of the social media platforms to be successful on. The endless changes to the newsfeed algorithm forces you to review your strategies and results continually. Here’s what you need to know:

  • Don’t worry about page likes.
  • Do be concerned about post likes, comments, and shares. These three functions tell you what content engages your followers, and what to should post more of.
  • Post different content, ranging from videos, text, images, and links.
  • Leave at least 3 hours between posts in order to let content sit and establish the most reach.

Twitter

Ever managed several accounts on Twitter? You’ll know that this platform requires patience and discipline.

  • Make good use of relevant hashtags, and tag users on every Tweet. Irrelevant hashtags can damage your content, as well as attracting spam accounts.
  • Retweet content that you find relevant and interesting, especially from local businesses and users. This gives followers a better user experience and captures more referral traffic.
  • Avoid over-Tweeting at all costs! There’s a sweet spot where 4 to 7 tweets a day is ideal, too much is overkill, and too little is useless.
  • Post at various times during the day so that followers get fresh content on their feeds.

As you can see, there are certain guidelines to follow if you want to get the best results for your business. If you need some help with your company’s social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! As experts in the industry, we offer head-to-toe digital marketing services that get your social media marketing on the right path.

SEO Timeline to Guide You Through the Optimization Process

The SEO Timeline: Your Guide to the Optimization Process

Your guide to the SEO timeline.

Congratulations! You’ve decided to take a big step for your business with SEO. Search Engine Optimization (SEO) can significantly help to improve your business’s online presence and boost your search engine rankings. It’s an essential digital marking strategy that can bring your business new leads. However, results don’t appear overnight. SEO takes time and patience. Help foster your business’s SEO campaign and check out what you need to know about the SEO timeline.

How long does it take to start seeing results?

No two websites are alike. Therefore, timelines vary based on a variety of factors. From the age of your website to how much content your website has, your business’s timeline is unique to your specific starting point. It takes time to build your website’s SEO. On average, it can take anywhere between four to six months to get started. However, real results can be seen about 12 months into your campaign. Be patient, and your business will reap the rewards.

What you should expect:

When it comes to your SEO strategy, it’s important to check in and be aware of where your campaign stands. A loose timeline can help you better understand how the process works.

Month 1-2: Your campaign will start with research. Before you optimize your website, your SEO experts need to do a little homework. They will start by determining which keywords will work best for your business and then will strategize and devise a plan to facilitate how to improve your SEO rankings.

Month 3-4: The technical stuff begins. Once you have a strategy, it’s time to implement it. Your SEO experts will make modifications to your website to help optimize your content. From reworking your link profile to completely overhauling your website, this stage is critical when it comes to establishing the groundwork for your SEO campaign.

Month: 5-6:  Develop content. To achieve your desired SEO rankings, you need to regularly add original content to your site. From blogs to articles to new service pages, it’s important to bolster your website content to help boost your SEO ranking.

Once you establish your SEO strategy, your business will start to see results. However, keep in mind that it takes time to build your SEO campaign. Don’t give up too early! Be patient, and your business will see the rewards of your digital marketing strategies. From web design to SEO, for assistance with all your digital marketing needs, contact Stratosphere Marketing Solutions.

Boost Your SEO with a Secure Sockets Layer (SSL) Website

Boost Your SEO with a Secure Sockets Layer (SSL) Website

Learn why you need an SSL website!

Security is of the utmost importance to you and your business. You’ve taken care to build your business and keep it as secure as can be. However, you likely have a few vulnerabilities. When it comes to your website, it’s important that you have a secure site. A Secure Sockets Layer (SSL) site can help you to keep your website secure as well as improve your search engine optimization (SEO). Check out what you need to know about SSL and how it benefits your business.

All About SSL:

SSL, otherwise known as Secure Sockets Layer is a way in which you secure data that passes through a server when someone accesses your website. When you visit a website, you know that it’s an SSL site by looking at the URL. Instead of using http, it will read https. It helps to keep data exchanged between your company and your users, private. In turn, both you and your users have peace of mind knowing that your information is safe.

Getting SSL Certified:

In order to secure your site, you must be certified. Once you get your certificate, you may then add it to your hosting service. Keep in mind that these certificates must be renewed annually. However, it’s well worth the investment and peace of mind knowing that you’re safe.

SSL and Your SEO:

When it comes to your digital marketing strategy, your search engine optimization (SEO) is important. While it’s important for Google to track your site’s relevance, and therefore user data, know that the SSL certification won’t hurt your SEO. In fact, getting the certification helps to boost your SEO. Google recently announced that it will favor those with the certification by boosting the site’s SEO ever so slightly.

Make an investment in securing your business by improving your business’s website. Upgrade to an SSL so that you keep your site safe. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

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