Understanding Your “Google My Business” Score to Better Your Marketing

Understanding Your “Google My Business” Score

Learn how to better understand your “Google My Business” score.

It’s no secret that digital marketing is a key component in your business strategy. In today’s digital world, a strong web presence is more important than ever. However, when it comes to measuring your digital success, things start to get a little complicated. There are various factors that contribute to your online success. Perhaps one of the most important factors is how Google sees your business. Your “Google My Business” score, however, can give you insight as to how your business fairs in comparison to your competitors. Learn how to better understand your “Google My Business” score with these tips.

Your Star-Rating.

When it comes to your rating on “Google My Business,” you’re given a star rating. Out of five stars, one being the worst and five being the best, your business is ranked. These rankings come from customer reviews. However, customer reviews are just one piece of the puzzle. Different from a regular ranking system, keep in mind that your “Google My Business” score is a compilation of different elements of your online presence.

Other Rating Factors.

While customer reviews play a big role in your score, other factors also contribute. Reviews are just part of the picture. Your SERP (search engine results page) ranking is another major factor. This ranking takes into account how your website fairs in terms of the domain, content you post, keywords, how mobile-friendly your site is, and much more. It also considers your social media presence as well as ratings posted from other sites. All of this additional information is reviewed by Google to then produce your “Google My Business” score.

Improving your “Google My Business” score can take some work. From maintaining your social media sites to posting relevant, informative content on your site to getting the reviews that you need to even establish a “Google My Business,” get expert help from the professionals at Stratosphere Marketing Solutions. We’re your one stop shop for all your digital marketing needs.

vThe Benefits of Googling Yourself

The Benefits of Googling Yourself

Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.

It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.

People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.

Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.

The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.

But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!

Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.

Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!

If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.

best chrome extensions for work

Roundup of the Best Chrome Extensions for Work

Our list of the best Chrome extensions for work to make 40 hours of your week better. You’re welcome.

In the modern workplace, we spend a lot of time at our computers. And we spend a lot of that time using the internet. You have a number of browser options, but Chrome is well worth taking for a spin. If you’re already using Google as your primary search engine, it just makes sense to use that engine from Google’s browser. What’s more, Chrome offers a plethora of additional software from outside developers that can make your work life more productive! Here’s a roundup of just a few of the best Chrome extensions for work and a brief summary of what they can do for you.

  • AdBlock: It’s pretty simple. This extension blocks ads.
  • Full Page Screen Capture: Have you ever been frustrated trying to screenshot a webpage you can’t fit in your browser? You don’t have to be! This extension grabs your current webpage and converts it to a clean .png file for you. (We used it to grab the image of Momentum in this post).
  • Grammarly: You’ve probably already heard us talk about Grammarly – it’s cause we’re big fans. It’s basically spell check for all of your on-page writing. And yes, it can even check your Facebook posts for you!
  • Lazarus: We’ve all experienced the frustration of filling out a long web form, only to find that the page has timed out or crashed. You reload the page – and everything’s gone! Fear not, Lazarus will autosave as you type and reload the form for you.
  • Momentum: Swap out that boring new tab page in Chrome with stunning imagery. Momentum will also remind you of your day’s goals, let you build a to-do list, give you the local weather, and offer an inspiring quote. But really, it’s just pretty, which is why we pictured it in this post.
  • Stay Focused: Having trouble with productivity? Stay Focused will force you to limit your time on those pesky time-sucking internet distractions (looking at you, Facebook and Twitter).
  • Toggl: Having trouble scheduling your day? Need to keep an eye on how much time things are taking you or your team? This easy extension adds a timer to pretty much any web tool for easy tracking and data storage.

Try them out and let us know which ones you love! Or, if we missed a favorite that you think is one of the best Chrome extensions for work, let us know so we can take it for a spin ourselves! For more digital tips and tricks and all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California.

real estate blogs

Are You Wasting Time Writing Real Estate Blogs? (Hint: No!)

Why real estate blogs really matter for the modern agent. 

In our modern world of real estate, you’ve probably given at least a little thought to your online presence. You know that today’s agents need a good website, and you’ve likely put some energy into keeping up on social media. Does that mean you’ve dotted every internet i and crossed every tech t? No, actually. If you’re not writing real estate blogs, you’re missing out on some major benefits. Here’s what blogs can do for you.

  • Get better online visibility. Want to see your website at the top of Google? Blogs are key. When you’re regularly posting valuable, original content, Google and other search engines rank your site higher than others that aren’t putting out new info. Your blog could help bring your page higher up on the search engine ranking page, making it easier for future clients to find you!
  • Give yourself authority. Yes, your website goes a long way towards showing your expertise. But you can’t (and really shouldn’t) update your website every week with new info. That’s where your blog can come in. By blogging, you can show that you’re in-the-know about your industry and your area. Regular blogs show current and potential clients that you’re on the cutting edge!
  • Make networking easier. When your blogs gain traction, they’ll catch the eye of others in your industry. They’ll likely comment, or reach out to you in a less public way. In short, your blog is like an extended online business card that can help you build relationships with your colleagues.

Now that you understand the importance of real estate blogs, you might be feeling a little stressed about doing the actual work. We can help! Our expert team of real estate bloggers will make sure you’re regularly posting engaging, unique content online. The best part? We’ll even write it for you.

For all of your digital marketing needs – including blogging – contact Stratosphere Marketing Solutions in Westlake Village, California today!

google

The Importance of Innovation: Google’s New Look

On September 1st, Google unveiled their newly updated logo. Always innovating, Google noted that this hasn’t been the first change to their look and definitely won’t be the last. Some may ask why the change? Google was once accessed mainly from a desktop PC, but with modern times can now be accessed from a wide range of devices including: smartphones, TVs, watches, car navigation systems, laptops, tablets, etc.!

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According to their blog, “we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

Updating your company’s logo can seem like quite a task when thinking about all the changes that will need to be made, but the benefits of having an updated logo that keeps up with the modern consumer is essential. Even Google did it!

Stratosphere also updated our logo a few months back to incorporate a more modern and aesthetically pleasing look.

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Innovation and keeping ahead of the curve can greatly benefit your business and give your company the boost it needs. Lucky for you our talented designers specialize in logo redesign – contact us to start innovating!

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